November has been a great month for the Brand Guru. The arrival of the new Givenchy 2009 sunglass collection has given us all a huge buzz in the office.

Inspired by the values of the House of Givenchy, Riccardo Tisci has added a modern twist to the Coat of Arms by adding both aristocratic and military influences. This new take on the Givenchy Coat of Arms appeared for the first time in the Spring 2008 collection of handbags, jewellery and scarves. Riccardo’s genius has now rolled out into the 2009 Sunglass Collection.

For me the key model of 2009 is SGV654. The model combines retro with a modern twist of classic elegance. Another great model is SGV657… again bold and exciting, a must have for your spring/summer wardrobe!

The Guru girls hit the red carpet for the Royal World Premiere of Quantum of Solace…

So with Brand Guru’s birthday upon us there was an upbeat mood in the office as we reminisced about the successes of the past year.  When the phone rang and it was our friends at Sony Pictures asking us and our Client Police Timewear to the new James Bond premiere; Quantum of Solace, we couldn’t quite believe what we were hearing.

So we dolled ourselves up and hit the red carpet for the James Bond Royal World Premiere (with a beady look out for 007 himself!) we were keen to see not only if the new film would live up to expectations but how successful all the brand associations involved could and would be.

With the film getting a definite thumbs up from all of us (and once we had decided to agree to disagree on our preferred Bond) it was clear that our all time favourite spy (who pulls off the not so easy feat of being a hit with men and women alike) will without a doubt continue to be as big a draw for big name brands as it has in the past.

The Guru girls went to The London College of Fashion to attend an event with Colin McDowell who was in conversation with British Fashion Designer of the Year 2007, Giles Deacon.

Giles Deacon has designed for Bottega Veneta, Gucci (womenswear), Ralph Lauren, and Louis Vuitton. In 2004 Giles launched his own luxury womenswear collection which is based here in London.

Giles is not only known for bringing high fashion to the affluent clientele, he has also designed for high-street retailer New Look which appeals to the mass market. Most recently (2008) Giles created his first ever high-street jewellery collection in collaboration with our client, Evoke. The Brand Guru team are proud to honour the collection by promoting all PR activities for the Giles for Evoke range.

The event was a night of inspiration. Giles Deacon and Colin McDowell entered the stage. Giles looked as excited as we were, as he waved at the audience, he was dressed causally in white jeans, a white shirt and an apple green jumper and of course he was wearing his signature glasses.

Colin started the conversation with Giles and then took questions from the audience. There were no short of hands in the air. Giles was charming and articulate and it was refreshing to hear how life of fashion and fame has not fazed such a successful designer. He certainly lives up to his name as Britain’s fashion darling….. That was an evening well spent, Giles is a true gem.